It can no longer be denied that our planet is in a phase of great environmental change. Businesses all over the world need to be responsible and sustainable in order to ensure a harmonious relationship with the environment. To that end, companies of all sizes need to adopt a commitment to working with vendors focused on environmental sustainability. This not only helps safeguard the planet but also secures some long-term benefits for your business, such as:

  • Increased Profitability: Vendors who prioritize environmental sustainability can lead to increased profitability for your business. Sustainable practices and materials may start out as a cost, but can lead to long-term savings. For instance, working with a vendor who uses raw materials made from recycled or upcycled sources can lower costs associated with purchasing and transportation of materials.
  • Reduced Carbon Footprint: When working with vendors focused on environmental sustainability you can reduce your own carbon footprint, helping reduce air pollution.
  • Enhanced Reputation: Consumers, employees, investors, and stakeholders are increasingly aware of environmental issues, and an environmentally sustainable business is more likely to attract their attention than one that is not. As well, employees are more likely to remain loyal and motivated when they work for companies that are environmentally responsible, helping with employee retention rates.

Can working with an environmentally conscious printer also help you get the most bank for your marketing buck? ABSolutely! Here are six ways choosing your printer vendor through a sustainability lens can help support your company’s critical environmental goals while maximizing your marketing spend.

  1. Design for Mother Earth: Creative teams can focus on creating designs that are eco-friendly. Alternative formats for printing needs can help reduce paper waste and minimize ink usage for your campaign.
  2. Variable Data For the Win: Avoid waste and irrelevant mailings by targeting specific customers with precise variable data-driven campaigns. Ensuring your data is current, accurate and postal certified can substantially decrease irrelevant mailings while greatly increasing your response rates.
  3. QR Codes: QR codes (or quick response codes) are a great way to seamlessly guide customers from direct mail to your mobile site. This is a great solution to simple formats requiring larger amounts of information without the need for additional materials.
  4. Various Printing Methods: An environmentally friendly printer should offer many different printing methods which use UV and LED ink-drying technology to significantly lower energy consumption, all while producing zero VOCs (volatile organic compounds), and zero C02 emissions. Digital platforms, too, are a great solution to reducing paper waste by producing zero-based inventory for your campaign.
  5. Kitting and Fulfillment: Cut down on corrugated costs, bubble fillers, and excessive packaging with custom carton-making solution. Make sure your printer uses recycled paper crimpers and natural fillers that reduce the need for plastic-based carton fillers.
  6. A Single Source Printer: Producing your campaign start to finish at one single vendor eliminates unnecessary packaging, transportation, fuel consumption and energy costs.

ABS Graphics is dedicated to helping our client partners reach their sustainability objectives while leading us to a greener future. We continue to work with suppliers who demonstrate forestry practices and encourage customers to work with end users who recognize and conform to these industry standards. We are committed to the maintenance of the Chain of Custody standards of the Forestry Stewardship Council® (FSC®), to the Program for the Endorsement of Forest Certification systems (PEFC™) and the Sustainable Forestry Initiative® (SFI). Our use of vegetable inks, UV inks, custom packaging, LED light bulbs, recycling stations, and more make us one of the most environmentally friendly printers out there. The 860 tons of production paper ABS Graphics recycles annually has saved more than 5,000 trees, 43,507 gallons of oil, and 1.4 million gallons of water. Please consider working with ABS Graphics for all your campaign needs. Together we can help preserve the natural world we all live in, all while making sure your marketing campaigns bring home the ROI.